Certified Agile Marketing Specialist 敏捷市场营销专业人士认证™(以下称CAMS)课程是一门由敏捷市场营销认证培训师TM(CAMT)教授的为期两天的入门级课程。CAMS课程涵盖了将敏捷应用于市场营销活动的所有基础知识,旨在更好地使市场营销部门与开发团队使用的敏捷技术相呼应。应用这种迭代方法可以快速发现哪些市场营销活动是最有效的,并高效产出最好结果。参训学员需要通过一个简短考试才能获得认证!如未通过考试仍可有机会得到认证敏捷市场营销培训师/教练的额外辅导。
敏捷市场营销课程是将软件开发中经常使用的前沿敏捷开发流程应用于互联网营销策略中,以创建一种迭代的市场营销和实现销售业绩的方法。 我们已经帮助众多公司提高市场营销发展速度超过同行80%以上。当我们开始将这种迭代方法应用于市场营销时,我们发现客户数量在6个月内增长超过300%,年增长超过780%。该课程涵盖基础实践和具体的行之有效的操作步骤,将其应用于市场营销中会大大提高营销速度,应用于业务增长中会高速增加收益。
本课程适用于任何市场营销角色的人员,包括管理人员、项目团队成员、利益干系人以及任何想要了解如何在除了IT领域之外的和市场营销领域应用敏捷取得成功的人员。
Day 1
Introductions
What are Funnels?
User Stories and Brainstorming
Agile Marketing Canvas
Sales Letter Writing
Testing and Traffic
Q&A + Retrospective
Day 2
Recap Day 1
Tracking for Conversions
Agile Techniques and Tracking Your Progress
Launch, Iterations & Split Testing
企业内训,预约培训时间
Certified Scrum Trainer (CST) and Co-Founder of the Agile Marketing Academy, President of Formula Ink
Maria Matarelli is an international business consultant, published author, and Certified Scrum Trainer (CST) who travels the world on one-way tickets consulting and training companies on reaching true agility. Maria travels to consult organizations and speak at industry conferences with locations including Chicago, New York, Vancouver, Morocco, London, Istanbul, Shanghai, Singapore, Portugal, and more. While looking for ways to continue to expand Agile outside IT, Maria and her team have been applying Agile to the Marketing realm with incredible results, which led to Maria co-founding the Agile Marketing Academy. Maria is one of the first Certified Agile Marketing Trainers (CAMT) and is the Founder and President of Formula Ink, an international consulting company.
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